Saturday, February 1, 2014

Conventional and familiar to all pictograms (such as traffic air cooler lights and pedestrian symbo

Trends in the design of logos 2012 | News Manager
Portal LogoLounge.com publish a report on global trends in the design of logos 2012 most authoritative portal in annual analyzes all sent in version works and sets the trends for the year.
To review the 2012 founder of LogoLounge Bill Gardner and his colleagues reviewed tens of thousands of logos and choose those that determine the main directions of design thought of the current year. Here they are.
Conventional and familiar to all pictograms (such as traffic air cooler lights and pedestrian symbols for male and female) are an excellent means of communication. With a minimum load graphically they convey maximum air cooler information and make it clear and unambiguous. Usually such pictograms and symbols remain outside the realm of logo-design, because it is believed that the logo is something air cooler personalized, unique, identification and it can not have a symbol for "general use".
The current trend, however, changed this attitude. Designers take a few simple symbols and combine them into one composition, often stacked, air cooler and transparency tools. The result is a unique compound characters whose main value is informative. This approach combines several messages in a logo. Designer uses pictograms words welds in one sentence-message to the user.
Development of a logo using a few elements is a long-standing practice. Combining elements in a "chain", however, is a new fashion. It is not important whether they are standing in a line or in a circle - the principle is the same. Additional effects are used to impose the colors on each other - it symbolizes transparency and demonstrate the interrelationship of the elements. Technically this trend there is not much new, but its importance is critical mass. As a rule, use gentle, air cooler bright colors that enhance positive emotions.
Every year at least one trend is doing everything possible to escape from technology and to get closer to the feeling of natural, natural feeling. No matter whether this is achieved by the brush of the artist air cooler or digital filters. Watercolor trend took pride of place in trends for 2012
Who is not familiar characteristic curved form of potato chips, known to science as hyperbolic paraboloid? Comparison of crisps is not chosen randomly - except like shape, the design of the logos in this category differ as much as chipschetata in one package. air cooler In general most used forms using three-dimensional light effect. Characteristically and wider use of gradients, since the use of only one tonne would give the effect of a flat figure or logo would make a similar sign for infinity. These logos create in the viewer a sense of tension under the impression that the sign will now over-twist under the influence of physical forces will return to its original flat shape. This nostrum air cooler should create associations flexibility and elasticity and demonstrate both two sides of the figure, emphasizing the wider possibilities for the perception of the brand.
Never before a combination of two colors was not so ambiguous. Mixing red and blue image is a symbol of well-known 3D. This optical technique was invented in France in the mid 19. century. If the image look through lenses tinted in corresponding colors will be seen variable air cooler three-dimensional shape. Naturally, logos should not be viewed through 3D glasses. The technique, however, air cooler talk about the duality of choice. The logo tells his viewers, you can choose one or the other, but never both things at once. In the concept is understood that the responsibility for choosing a particular user. This approach is new in the design of logos and likely users will not immediately grasp the encrypted message.
Modern technologies air cooler allow almost anyone to make interesting and dramatic photos with your digital camera. Such an idea enters in the design of logos. Blur effect gives an interesting hue of the image and shows how the field of design began to fall under the influence air cooler of trends in other areas of the life of the user.
Fashion tangled air cooler fibers began last year, but now became the characteristics of a real trend. The approach demonstrates the concept uniting the different directions in one plane, like the threads that are "teaming up" to the canvas. air cooler
This approach allows the simple and monotonous forms to be broken and color decision to diversify. As a rule, the graphical solution is bordered by the style of children's drawings. Often creates a sense of three-dimensional even without the use of gradients.
Although the design air cooler field seemingly plowed to the extreme, it continues to sprout new ideas. One of them is the image of swear just pierced air cooler the shell of the seed. Is not yet clear what will happen -

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