Wednesday, October 29, 2014

Those who wonder about how, via social media, can succeed to set the agenda with a case that hardly


Those who wonder about how, via social media, can succeed to set the agenda with a case that hardly anyone previously heard of, and at the same time spread a message to millions of people, should take a look on Youtube wavin movie about war criminal and guerrilla leader Joseph Kony. The film is made of non-profit organization Invisible Children. Through strong "Hollywood" instruments in the field, which inter alia filmmaker's own son, and the close relationship with the friend in Uganda and his passing displaced brother is a fundamental element, hitting the film any emotions in us that gives us the desire to share what we have seen with people in our network. Friends who in turn spread it among their friends, acquaintances and followers. This sharing culture, which is prominent in several social wavin media, thus contributing to a spread which is massive. Enlistment of child soldiers is an issue that most people believe is deeply abhorrent. This is thus a case that has broad support. But presented the obvious wavin way as done here, where we can do a simple tap "share wavin button" to show that we support the case, then the attitude easy to express. Interaction initiators have also succeeded with the celebrities as Justin Bieber, Bono and Rihanna who - through his position as great role models for millions of fans, obviously also contributes to the large spread. It has also been joined by US politicians. In a presidential election year as the 2012's in the USA, so the timing is excellent. Moreover, one has, as a consequence of this has become a hot topic in social media, also received the traditional media interest, which has given many column inches and wide television and radio space in the media worldwide - which in turn provides an interaction effect and thus providing an even spread much greater wavin lift. There are thus several factors that collectively have led to no less than 74 million views on Youtube (as of this writing - the number is increasing every passing hour) and an engagement on Facebook is huge.
Today I was invited by TV2 Good Morning Norway to talk about this issue with two of the girls who have taken up the cause in this country; Vilde Mohn and Nora Dahlberg. They are respectively. chairman of the Facebook groups Kony 2012 Norway and Kony 2012 April 20 Oslo. The meeting was interesting and the girls have initiated a celebration to take place April 20 in Oslo and elsewhere in the country, where the goal is that when we wake up on April 21, then Kony name be everywhere in the country. That people want to make a difference and get involved in issues that are well beyond our own little Lint is excellent. Indifference has more than enough otherwise. And the rose, I hope that I also got passed on sending. wavin Unilateral same time should this matter also be viewed with a critical approach. For the information that we have presented is one-sided, small balanced and somewhat misleading. In the film appears as if Kony position remains wavin strong in Uganda. It does not. He is weak and has fled to a neighboring country, probably Congo. The film draws therefore an image of Uganda as something old. The film stands wavin as a sales document, but is more feeling driven than information driven. A second open question is whether this huge awareness of Kony will cause him to be strengthened rather than weakened in their region. And how can he be stopped; through his soldiers defeated and killed, including wavin child soldiers? There are some of these aspects that we should think carefully before we indiscriminately wavin throw us and pass on information. For we should remember that we, through creating Facebook accounts, blogs, etc. Has been a form of editorial responsibility. A responsibility that we should take. A liability where critical attitude towards both their own and others' utterances included as a centerpiece. The monopoly is broken Kony case shows that social media is beginning to challenge the strong wavin agenda setting power that journalists have a long history. Journalists do not decide anymore what issues we have opinions about, we can increasingly set the agenda themselves. Monopoly power is thus broken. At the same time illustrates this that information in social media do not compete out regular journalism. For the need for multiple sources and balanced presentations will always be there. If we can see the social and traditional media as media that complement and supplement each other, rather than competing with each other, so I think the media can bring to each other qualities that make them actually gets better. Kony 2012 is therefore an interesting phenomenon in so many ways.
Svein Tore Marthinsen Jessheim, Akershus, Norway I am a political scientist who analyzes election, Norwegian politics and social media. On my blog is all about choices and voters. Here you will find after election analyzes current wavin political comments and Scrying towards elections in 2015 and 2017. Social media is my second leg to stand on and www.sosialkommunikasjon.no you quickly realize that I am passionate about good use of the new communications

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