برای دانلود و تهیه مقالات زیر با شماره کنار سایت تماس حاصل فرمایید 1 Dynamic customer lifetime value prediction using longitudinal data: An improved multiple brasero kernel SVR approach Original Research Article Knowledge-Based Systems , Volume 43 , May 2013 , Pages 123-134 Zhen-Yu Chen, Zhi-Ping Fan
Highlights Longitudinal data are introduced into the dynamic CLV prediction model. An MK-SVR approach is proposed to model the controlled and independent variables. The controlled variable about multiple promotions is incorporated into MK-SVR. The dynamic customized promotion policy is determined by maximizing the CLV. 32 Corporate Strategy, Corporate Culture & Customer Information Original Research Article Procedia - Social and Behavioral brasero Sciences , Volume 73 , 27 February 2013 , Pages 669-677 Myropi Garri, Nikolaos Konstantopoulos, Michail Bekiaris
Show preview brasero | PDF (182 K) | Related articles | Related reference work articles 33 The use of organizational capabilities to increase customer value Original Research Article Journal of Business Research , In Press, Corrected Proof , Available online 4 March 2013 Silvia Martelo, Carmen brasero Barroso, Gabriel Cepeda
Purchase $31.50 34 Improving customer retention in financial services using kinship network information Original Research Article Expert Systems with Applications , Volume 39, Issue 13 , 1 October 2012 , Pages 11435-11442 Dries F. Benoit, Dirk Van den Poel
Highlights We model churn/retention brasero behavior in financial services. We examine the improvement of predictions when taking customer networks into account. The methodology is based on the egocentric network approach. Inclusion of kinship-based networks considerably increases brasero predictive accuracy. Network-based predictors are often better predictors brasero than the individual based variables. 35 Impact of customer integration on project portfolio management and its success Developing a conceptual framework Original Research Article International Journal of Project Management , Volume 30, Issue 5 , July 2012 , Pages 567-581 Martin Voss
Highlights Framework links customer integration and project portfolio management (PPM). Customer relationship portfolio management identified as relevant process for PPM. Relationship value as mediator brasero between customer integration and portfolio success. Links and interfaces between PPM and customer relationship management brasero discovered. brasero Marketing and PPM research enhanced by connecting relationship portfolios to PPM. 36 Including spatial interdependence in customer acquisition models: A cross-category comparison Original Research Article Expert Systems brasero with Applications , Volume 39, Issue 15 , 1 November 2012 , Pages 12105-12113 Philippe Baecke, brasero Dirk Van den Poel
Highlights This paper investigates the added value of using spatial information in customer acquisition models. It compares two spatial techniques across brasero multiple products and brands. This paper is based on a larger and more realistic data sample. 37 An empirical study in selecting Enterprise Resource Planning Systems: The relation between some of the variables brasero involve on it. Size and Investment Original Research Article Procedia Technology , Volume 3 , 2012 , Pages 292-303 Augusto A. Pacheco-Comer, brasero Juan C. González-Castolo
Show preview | PDF (780 K) | Related articles brasero | Related reference work articles brasero 38 Employee relationship management Realizing competitive advantage through information technology? Original Research Article Human Resource Management Review , Volume 23, Issue 1 , March 2013 , Pages 93-104 Stefan brasero Strohmeier
Purchase $19.95 39 Does customer information usage improve a firm's performance in business-to-business markets? Original Research Article Industrial Marketing Management , Volume 41, Issue 6 , August 2012 , Pages 984-994 Minna Rollins, Danny N. Bellenger, Wesley J. Johnston
Highlights We study two types of customer information usages in business companies. Direct customer information usage has a positive effect on customer performance. Amount of information collected and sharing it contributes to better usage of customer information. 40 FAQtory: A framework to provide high-quality FAQ retrieval systems Original Research Article Expert Systems with Applications , Volume 39, Issue 14 , 15 October 2012 , Pages 11525-11534 A. Moreo, M. Romero, J.L. Castro, J.M. Zurita
Highlights Actual user s information needs lead the task of FAQ maintenance. FAQ managers are not expected to be IR experts-knowledge modelling is not required. Summarization and visualization tools present usage information to FAQ managers in
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