Highlights We analyze how long customer event history should be in churn prediction. We estimate

  برای دانلود  و تهیه مقالات زیر با شماره کنار سایت تماس حاصل فرمایید 11   r410a Intranet portals: Marketing and managing individuals acceptance and use Original Research Article Australasian Marketing Journal (AMJ) , Volume 20, Issue 2 , May 2012 , Pages 147-157 William D. Neill, James E. Richard
Highlights Prior experience and perceived usefulness show the strongest influence on intention to use portals. Increased Internet self-efficacy, without intranet specific experience, negatively affects portal usefulness. Internal marketing with IT departments provide increased benefits to users. Sell portal usefulness and provide opportunities to gain experience through use. 112   Adding r410a clicks to bricks: A study of the consequences on customer loyalty in a service context Original Research Article Electronic Commerce r410a Research r410a and Applications , Volume 11, Issue 1 , January February 2012 , Pages 36-48 Estela Fernández-Sabiote, Sergio Román
Highlights r410a In a context of multichannel service customers , this study analyzes how value provided by each channel r410a (offline and online) builds loyalty. It also analyzes the moderating role of complexity of services used and customers Internet access in the service value loyalty link. Results from 302 multichannel financial services customers show that the offline value has a stronger effect on overall loyalty than online value. 113   What the eye does not see, the mind cannot reject: Can call center location explain r410a differences in customer evaluations? Original Research Article International Business Review , Volume 21, Issue 5 , October 2012 , Pages 957-967 Gianfranco Walsh, r410a Matthias Gouthier, Dwayne D. Gremler, r410a Simon Brach
Highlights This study examines customer r410a perceptions of Offshore Call Centers by simultaneously considering call center location, as well as the call center agent's accent and customer orientation. Data are collected from a sample of more than German 800 customers using call centers located r410a in three countries Germany, Poland, and Turkey. r410a Findings suggest that neither accent detection nor call center location relate to customer satisfaction, trust, or word-of-mouth communication; only perceived customer orientation has an effect on these outcomes. Thus, offshore call center locations are not necessarily associated with lower performance outcomes. The findings suggest service firms should place a higher priority on ensuring call center agents have a strong customer orientation, rather than on neutralizing accents or avoiding call centers abroad. 114   How mutuality reinforces partnership development: Japanese and Korean marketing perspectives Original Research Article r410a Industrial Marketing Management , Volume r410a 41, Issue 5 , July 2012 , Pages 770-779 Yang-Im Lee, Peter R.J. Trim
Purchase $31.50 115   Solution business models: Transformation along four continua Original Research Article r410a Industrial Marketing Management , In Press, Corrected Proof , Available online 2 June 2013 Kaj Storbacka, Charlotta Windahl, Suvi Nenonen, Anna Salonen
Purchase $31.50 116   Brands as relationship partners: Warmth, r410a competence, and in-between Original Research Article Journal of Consumer Psychology , Volume 22, Issue 2 , April 2012 , Pages 177-185 Susan Fournier, Claudio r410a Alvarez
Purchase $31.50 117   A fuzzy logic based approach for modeling quality and reliability related customer satisfaction in the automotive domain r410a Original Research Article Expert Systems with Applications , Volume 40, Issue 2 , 1 February 2013 , Pages 800-810 Rahul Chougule, Vineet R. Khare, r410a Kallappa Pattada
Highlights A novel approach to assess quality and reliability related r410a customer r410a satisfaction from field failure data at each individual customer level. A unique combination of techniques (fuzzy logic, r410a grid search) to model the customer satisfaction. Validation of developed model with real world data in automotive domain. Generic approach that can be applied to assess customer satisfaction in other domains such as consumer electronics, consumer durables. 118   Good customers : The value of customers by mode of acquisition Original Research Article Australasian Marketing Journal (AMJ) , Volume 21, Issue 2 , May 2013 , Pages 119-125 r410a Mark D. Uncles, Robert East, Wendy Lomax
Purchase $31.50 119   Customer event history for churn prediction: How long is long enough? Original Research Article Expert Systems with Applications , Volume 39, Issue 18 , 15 December 2012 , Pages 13517-13522 Michel Ballings, Dirk Van den Poel
Highlights We analyze how long customer event history should be in churn prediction. We estimate churn models with customer event history from one to sixteen years. After the fifth additional year, predictive performance is only marginally r410a increased. 69% of data can be discarded with almost no decrease in predictive performance. In times o